Your business’s branding is only as strong as its creative graphics. While a professional graphic designer firm may be able to suggest drawings and graphics for your business, it is up to you to do the same. Marketers are better equipped to create effective graphics if they understand your business and your goals.
Your marketing agency should first learn key facts about your company.
Who are your target markets?
What is it that makes your product or service better than the rest?
What image do you want for your company?
What are you looking to accomplish with your campaign? Are you looking to expand your market share or increase sales?
It is also a good idea to let them know what Agence de communication Carcassonne you prefer for marketing.
You can choose the best graphics from your competition and use them for your business.
You can use graphics from other industries, but they will still be relevant to your target market.
You can choose graphics that are most effective for reaching your target market.
If you want to market your business effectively, there is no need for any aspect of your creative graphic design to be ignored.
Size – If you have a 3×5 square to use for product packaging, this is the size you should be using. What percentage of this space should you dedicate to graphics? Make sure that you leave enough room for the text.
Color – Using color in printing can easily increase your costs by as much as twofold. Do you really need full-color graphics?
Message – Every marketing campaign should have a central message. It is important to ensure that graphics support the message or help in defining it.
Layout – Most people don’t realize that layouts can be different from graphics. Graphics are an element of layout, but not the reverse. Layouts are the placement and use of different graphic and text elements on a page or display. If your graphics aren’t prominently placed in your layout, you won’t get the most out of them.
Materials – Quality is the most important aspect of materials. The best materials are easier to work with and more durable. Your choice of material can also limit the possibilities for your graphics.
You should try to give your creative team as many hours as possible to complete your graphics. Rush jobs and cramming are not a good idea and can lead to poor or inaccurate graphics.
Second, be hands-on throughout the design process. No matter how talented your graphic designers may be, they cannot read your mind. If you don’t comment on or request revisions to creative graphic design drafts presented to you, you are only responsible.